Hyundai’s Goal of the Century is a goal for humanity.

Written for futr singapore.

Excerpt

What do football and K-pop have in common? If your answer is “crazy rabid fans”, well… You’re not entirely wrong. But whether you are neutral to these things or fall into one of the fan camps, one has to concede the potential of the sheer size of these fanbases. To that end, Hyundai might be onto something with their ‘Goal of the Century’ global sustainability campaign, launched on Earth Day this year.

The campaign is set to run through and beyond the upcoming FIFA World Cup 2022, which kicks off this November in Qatar. Headlining the ‘Team Century’ group of campaign ambassadors is Liverpool and England football legend Steven Gerrard (yas!), who aptly captains this team, and international K-pop sensations BTS (do I see any ARMY in the house?) alongside other international personalities in the line-up.

“The ‘Goal of the Century’ campaign aims to unite the world for sustainability, inspired by the pure value of team spirit and togetherness created by the universal love of football,” shares Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience Division at Hyundai Motor. The campaign is but one facet of a bigger picture and Hyundai’s mission to achieve carbon neutrality by 2045, neutralising CO2 emissions at all stages of its production and operation.

Read the full article here.