Car animal mascots: And the stories behind them

Written for AutoApp SG.

Excerpt


Many cultures and societies use symbols as visual representations that easily convey meaning without needing further explanation. From ancient Egyptian hieroglyphics to modern-day emojis, we rely heavily on visual cues to communicate. Brands too, make use of logos as key visual representations, often to communicate company values or characteristics of their products.

Historically, humans have held a fascination for animals. So, it is no surprise that animals often appear in logos and as mascots. You might have noticed some animals featuring on cars more often than not. Here are some of the reasons why.


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